{"product_id":"why-we-drink-too-much","title":"Why We Drink Too Much","description":"\u003cp\u003e\u003cspan\u003e'Compelling and fascinating . . . A must-read' - Andrew Jenkinson, Sunday Times bestselling author of Why We Eat (Too Much) The revolutionary book that will change how you think about drinking forever - whether you're tackling Dry January, looking for a permanent shift or simply curious. We drink to celebrate, to de-stress and to fit in. We barely question it - until we wake up with that vague sense of dread and ask, 'Why me?' If you are a perfectly rational person in all other areas of your life, but too often find that one glass of wine turns into a bottle, it isn't a moral failing or a lack of character. It's biology. In Why We Drink Too Much, leading surgeon and clinical researcher Dr Charles Knowles combines jaw-dropping science with his own harrowing journey as a recovering alcoholic to reveal what is really happening in our brains. With sharp wit and professional rigour, he unpacks:The Reward System: Why alcohol hijacks our survival instincts and overrides our ability to choose.The 'Drinking Champion' Phenotype: Why some of us are genetically primed to feel more reward from every sip.A 12-Principle Blueprint: A science-backed guide to reclaiming your choice and moving toward long-term neutrality or sobriety. Whether you are 'sober curious,' a 'grey area' drinker, or someone who has visited the edge and didn't like the view, Dr Knowles offers a smart, accessible guide to reclaiming your choice.\u003c\/span\u003e\u003c\/p\u003e","brand":"McLoughlin's Bookshop","offers":[{"title":"Default Title","offer_id":57399584358735,"sku":null,"price":21.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/8104\/4641\/files\/image_a3c1684d-7511-40f2-9c3e-4166dc99233e.webp?v=1775309907","url":"https:\/\/mcloughlinbooks.com\/products\/why-we-drink-too-much","provider":"Mcloughlin's Bookshop ","version":"1.0","type":"link"}